Paid acquisition · Performance
Cost per click does not pay your salaries
When a team already runs a media budget, the problem is no longer launching campaigns. It is knowing which channel brings customers who stay, and what they truly cost.
- avg. qualified leads
- +225%avg. qualified leads
- avg. ROAS
- 4.2xavg. ROAS
- brands served
- 80+brands served
- revenue generated
- $12M+revenue generated
The four most common blind spots
- Every platform claims the same saleAdd up Meta, Google and your analytics reports and you get more sales than you actually made.
- Cost per lead falls, revenue does not moveThe channel produces cheap but poorly qualified volume, and the work simply shifts onto your sales team.
- Nobody knows what a customer is worth at six monthsWithout lifetime value, there is no way to decide how much you can afford to pay to acquire one.
- A channel gets cut on a three-day windowA channel at zero purchases over three days can be the most profitable over seven. The reading window changes the conclusion.
What we put in place
- 01A single source of truthWe pick the dashboard that rules, usually the CRM or the store, and stop arbitrating on platform reports.
- 02Full end-to-end taggingUTMs set at the source, attribution fields filled in the CRM, the same campaign readable everywhere.
- 03Cost per customer, not per clickWe follow the chain to the closed sale, not to the submitted form.
- 04Reading across several windowsThree days and seven days, systematically, before any cut or budget increase.
- 05Arbitrage between channels, not optimization inside oneThe right question is not how to improve Meta, it is where the next dollar goes.
Brands we've grown
A few clients we've delivered this service for.
“We've been working with Borgia Digital for 2 months. In one month, we went from zero online sales and zero online presence to 200 orders. Michael and his team literally blew our sales through the roof. An unimaginable ROAS. I highly recommend them.”
Mike Ugo & Justin
Co-founders · Fortee Uniforme
We work well together if…
We work with you if…
We turn down ~60% of requests, because we want to deliver real results and that requires the right fundamentals on your end.
Qualify my project- You already spend on at least two paid channels
- You have a CRM or store that can serve as the source of truth
- You want to arbitrate between channels rather than optimize inside one
- You accept putting measurement straight before touching budgets
Frequently asked
The questions we get most before kicking off.
What is the difference between paid acquisition and performance marketing?
In practice none: two names for the same work, buying traffic and making it profitable. Performance stresses measurement, acquisition stresses the objective.
Which platforms do you buy media on?
Mainly Meta, Google and YouTube. We only recommend a channel when volume and margin justify it: adding a platform at constant budget dilutes learning everywhere.
Do you work with our in-house team?
Yes, and it is often the best setup. The in-house team knows the product and the customers, we bring the media-buying mechanics and measurement discipline.
What if the conclusion is to stop spending?
We say so. Our internal rule is that no advertising dollar goes out without verified measurement, and when tracking is broken we propose the pause rather than keep billing for blind management.
Ready to talk growth?
Book 30 minutes with us, or send a message if you'd rather walk us through your project in writing.
Book a 30-min call
A 30-minute strategy call - we'll tell you honestly if we can help.
Send a detailed message
We read every message and personally respond within 24h.
We turn down about 60% of requests. If we take you on, it's because we can deliver.