Your expertise has value.
Here, it drives strategies that matter.
A human team of creatives and strategists, e-commerce accounts generating a million dollars in revenue and more, and a culture where quality comes before pace.
Senior Email Marketing Specialist
Borgia Digital · Sainte-Thérèse, hybrid
Let's talk about you. What are you looking for at this stage of your career?
- A team that values your experience over your number of years?
- Full ownership of your channel, in a culture of mutual trust?
- Accounts with real volume, where your decisions show up in the numbers?
- An environment where quality comes before pace?
Borgia Digital
We are a team of five, creatives and strategists, based in Sainte-Thérèse. We support e-commerce brands generating a million dollars in revenue and more.
We reject the volume culture and favour impact and people. We choose our clients carefully so we can deliver quality work without ever sacrificing our team's well-being. With that philosophy we have supported more than 80 ambitious brands and managed over 12 million dollars in paid media, while keeping a 94% client retention rate.
There is no going in circles here: our playground is built for strategic minds.
As we grow, we are looking for a seasoned email marketing specialist to own our clients' email and SMS channel, from the initial audit to the performance review.
What will your role be?
You report to the founder and work closely with our design and development team. Your missions:
01Audit and build the strategy
- Audit existing Klaviyo accounts: flows in place, list health, segmentation, deliverability, share of revenue attributed to the channel.
- Build the full picture of each brand: products, margins, buying cycle, seasonality, customer lifetime value, repurchase behaviour.
- Build each client's email and SMS roadmap, prioritized by real impact on revenue.
- Define the annual promotional strategy: campaign calendar, offers, key moments such as Black Friday, the holidays and launches.
- Present your recommendations to clients and adjust them to their margin and inventory constraints.
02Design and deploy the automations
- Build and map the full set of advanced automated flows to maximize customer lifetime value: welcome, abandoned cart, browse abandonment, abandoned checkout, post-purchase, replenishment, winback, VIP, back in stock, price drop, birthday, review request.
- Build the segmentation architecture: engagement, RFM, product categories, lifecycle, predictive segments.
- Adapt conditional logic and delays to each brand's real buying behaviour.
- Keep improving the flows based on their performance.
03Orchestrate the campaigns
- Plan, build, test and send email and SMS campaigns according to the established calendar.
- Orchestrate one-off campaigns that respect the brand and avoid list fatigue.
- Manage your send calendar across your whole portfolio and keep your deadlines.
04Create and collaborate
- Build emails in Klaviyo in keeping with each brand's visual identity.
- Write subject lines, preheaders, body copy, calls to action and SMS, in French and in English.
- Adapt or produce visuals in Figma or Canva when it is faster than handing them to the team.
- Work closely with our designers and developers so text and visuals are optimized for conversion on every device.
05Look after the technical side and compliance
- Master the integration between Klaviyo and our clients' web and CRM platforms: catalogue sync, tracking events, dynamic product feeds.
- Monitor domain reputation, manage authentication protocols (DKIM, SPF, DMARC) and clean lists regularly so emails land in the primary inbox.
- Ensure every data-collection and sending practice strictly complies with Quebec's Law 25, CASL and international regulations.
- Build and optimize capture forms and grow the lists.
06Measure and prove the results
- Continuously test subject lines, visuals, offers, send times and flow structure.
- Track key indicators per account: attributed revenue, open, click and conversion rates, revenue per recipient, list growth, unsubscribes.
- Turn raw data into clear strategic reports that show clients the channel's return, in plain language rather than jargon.
Your skills and strengths
- Proven experience on high-volume Klaviyo accounts. The accounts you have managed and the results you can show interest us more than the number of years on your résumé.
- Real command of Klaviyo: flows, segments, forms, metrics, integration with e-commerce platforms.
- The ability to go from strategy to execution without an intermediary.
- An analytical mind: read a report, isolate the problem, propose a quantified solution.
- Solid foundations in email design and commercial copywriting.
- French-English bilingualism, spoken and written.
- A steady, professional presence with larger clients.
- Good prioritization: several brands, several calendars, in parallel.
- Rigour and attention to detail.
Considered assets
- Agency or multi-client experience.
- Notions of email HTML and CSS for fine adjustments.
- SMS marketing experience.
- A Black Friday or two under your belt on high-volume accounts.
- Comfort with artificial intelligence platforms.
- Notions of conversion rate and landing page optimization.
What you get with us
- A salary of $55,000 to $75,000 depending on your experience, plus a performance bonus tied to the results you generate on your accounts.
- A deliberately limited portfolio. Few enough brands to know each one in depth, enough that it is never routine.
- Large e-commerce databases. Accounts with real volume, where your work is measurable.
- Real autonomy. The channel is yours. Zero micro-management.
- A team to back you up. Our designers and developers are in-house. You set the direction, you are not alone producing.
- Direct collaboration with leadership. No heavy structure, no pointless internal politics. Decisions are made quickly and your expertise is immediately visible.
- A training and certification budget to keep growing your expertise.
- Flexible hours and respect for the right to disconnect. No urgency culture, no evening or weekend work.
- A modern, pleasant office in Sainte-Thérèse, four days a week, with one day remote.
- In full transparency: we do not offer group insurance yet. We would rather tell you now than at the end of the process.
Want to join us?
Send your résumé to create@borgia.ca.
Add one or two accounts you have managed and the results you achieved there. That tells us much more than a cover letter.
Join a team of passionate people
Borgia Digital is a human team of creatives and strategists who help entrepreneurs grow their online business. Together, we shape memorable web experiences and marketing campaigns with heart. If you want a place where your voice truly counts and where every project lets you see the concrete impact of your talent, your place is with us.
Why choose us?
Mutual trust.
Zero micro-management. Your expertise is heard, and decisions are made with you.
Everyday flexibility.
Hours that fit your life, and the right to disconnect. No urgency culture.
A real workload.
We favour quality over quantity. Only stimulating projects, with clients chosen with care.
Agility.
No pointless internal politics. Room for experimentation and speed, in a human-sized agency.
Our values
Ethics
Respect for our clients, their audience and our team comes before profit.
Transparency
No corporate jargon to impress, no hidden fees. We share our wins, and we are also the first to raise a hand when something is not going as planned.
Quality
We take the time to polish every detail. If a project leaves our hands, it is impeccable, high-performing, and we are deeply proud of it.
Client education
Our goal is to explain the why behind our actions, so our clients have the tools to understand and grow their business alongside us.
Our office
A bright office in a mass-timber building, steps from the Sainte-Thérèse train station. Coffee, gym, phone booths and meeting rooms on site.
Want to join us?
Don't wait. Give your career new meaning. We read every application personally and reply to everyone.
For the open position or a spontaneous application. A link to your work or your results is worth more than a cover letter; you can also write to us directly at create@borgia.ca.