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Margin over ROAS
A 5x ROAS on a product that doesn't make money is useless. We always optimize on your real margin, contribution and LTV.
About
A growth partner, not another agency
We founded Borgia because we were tired of seeing brands burn budget with agencies that deliver reports but never deliver results. Our bet: become an extension of your team, not another vendor.
- Revenue generated for clients
- $0M+Revenue generated for clients
- Brands served
- 0+Brands served
- E-commerce expertise
- 0 yearsE-commerce expertise
- Requests declined
- 0%Requests declined
What we believe
02 / 04
Brutal transparency
We tell you when we're wrong, when a hypothesis fails, and when a client shouldn't be ours. No expensive commercial politeness.
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We turn down clients
~60% of requests are declined. Not out of snobbery - because we want to deliver and that requires the right fundamentals.
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Seniors on the front line
Who sells is who executes. No bait-and-switch with invisible juniors behind an account manager.
The team
Operators, not consultants. We've scaled accounts, broken funnels and rebuilt marketing machines - we know what we're doing because we've done it.
F&
01Founder & CEO
Strategy · Client leadership
10+ years in DTC e-commerce growth. Former CMO of a $20M brand. Leads Fractional CMO engagements and major accounts.
Ho
02Head of Media
Meta · Google · TikTok Ads
8+ years media buying. Scaled accounts from $1k to $500k/mo. Owns performance on Funnel Growth Programs.
CD
03Creative Director
Art direction · UGC
Former head of brand at a top-100 DTC brand. Leads ad creative production and site redesigns.
LW
04Lead Web
Webflow · Shopify · Liquid
Senior dev and designer. 50+ Webflow and Shopify sites shipped. Obsessed with mobile performance and CRO.
The story
- 2019First clients
Started freelancing at the kitchen table with 2 Montreal DTC brands.
- 2021Borgia Digital
Agency officially founded. First office in Laval. 15 active clients.
- 2023Fractional CMO
Launched Fractional CMO after repeated requests from clients wanting our strategy beyond ads.
- 2026Today
80+ clients served, $12M+ revenue generated, team of 5 in Montreal.
We could be your next partner
A 30-minute call to see if we're aligned.