Concrete insights. No theory.
Articles written by those who execute. We share what we learn in the trenches - tactics, frameworks, expensive mistakes, and what actually scales in e-commerce.
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Latest articles
Recent learnings, in the order we published them.
Meta Ads audit: the 10 things we check before touching anything
The exact checklist we run on every account that lands with us: structure, signal, creative, measurement. Run it yourself before paying anyone.
Webflow vs WordPress in 2026: the honest choice for a company site
We ship Webflow sites, but the real answer depends on who keeps the site alive. The comparison without complacency: strengths, limits and 3-year total cost.
Shopify redesign: when it pays off (and when it's a distraction)
The 5 signals a redesign will pay for itself, what it will never fix, and how to do it without sacrificing your SEO.
Pixel + CAPI: why your Meta data lies (and how to fix it)
Platform ROAS that doesn't match Shopify, double-counted conversions, mediocre EMQ: the 4 signs your tracking lies, and the 30-minute fix.
How much to invest to go from $1M to $5M in e-commerce
The question we hear at every diagnostic. No magic number, but ratios that hold up: budget on target revenue, MER floor, and the plateaus where it breaks.
Fractional CMO vs Agency: which to choose in 2026?
Two models, two philosophies. We break down real costs, use cases and pitfalls of each option for a brand between $2M and $20M in revenue.
How to scale a Meta account beyond $10k/day
The $10k/day plateau is real. We explain the scaling methodology we use to push our clients to $30k, $50k and beyond - without killing ROAS.
5 marketing angles that convert in B2B e-commerce
Stop talking features. The 5 angles we use for our B2B clients with their actual results: lower CPL, better SQL rate, healthier pipeline.
Shopify PDP: the 7 elements that actually move the needle
We analyzed 50+ high-performing product pages. Here are the 7 elements with the biggest impact on conversion rate, ranked by implementation priority.
Shopify migration: checklist to not break your SEO
A site migration can destroy years of SEO in 24h. Our full checklist to migrate without losing organic traffic.
Why we turn down 60% of our prospects
Our qualification process, the red flags that make us say no, and why filtering early is the best gift you can give a prospective client.
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