Fractional CMO
A senior CMO in your team, without the full-time hire
You need marketing leadership without the cost (or risk) of a full-time CMO. We embed in your team 1-2 days a week to lead strategy, internal team and partners.
- per week
- 0-2dper week
- brands served
- 0+brands served
- mo. typical engagement
- 0-12mo. typical engagement
- marketing view
- 0°marketing view
You're in the right place if…
- You're a stretched founderYou still carry marketing on top of product, sales and ops.
- Your team is spinningTalented coordinators but no strategic vision or clear prioritization.
- Agencies work in silosMeta, SEO, content, CRM - everyone in their lane, nobody owning the big picture.
- No full-time CMO budget yetA senior CMO costs $200k+/yr. You're not there yet but you need the leadership.
What we put in place
- 01360° marketing visionQuarterly roadmap aligned with business OKRs, clear priorities and assumed tradeoffs.
- 02Internal team managementCoaching marketing managers, weekly 1:1s, development plans, hiring when needed.
- 03Partner & agency oversightFraming, briefs, reviews, accountability. We stop what doesn't work, double-down on what does.
- 04Monthly KPIs and reportingConsolidated exec dashboard - acquisition, retention, LTV, attribution. Everything the board needs.
- 05Board / exec committee presenceWe represent marketing in exec meetings, with the numbers and arguments that matter.
- 066-12 month growth roadmapQuantified plan, staffing, budgets, channels to open, experiments to run.
Brands we've grown
A few clients we've delivered this service for.
Ideal client
We work with you if…
We turn down ~60% of requests. Not out of snobbery - because we want to deliver real results and that requires the right fundamentals on your end.
Qualify my project- $2M+ annual revenue
- Marketing team in place
- Fast growth
- Need senior leadership
Frequently asked
The questions we get most before kicking off.
How much time per week?
Typically 1-2 days a week - around 8-16h. Adjusted to current workstream intensity. The goal isn't to replace a full-time CMO but to provide the strategic value of one.
Minimum engagement length?
6 months. Less than that, no time to lay foundations, make the right changes, and see results. Most engagements run 9-18 months.
Do you handle execution too?
We lead, we don't execute. If you need execution (ads, web, content), we rely on our other services or your in-house team. Cleaner separation of roles.
Who actually shows up?
A dedicated senior CMO with 8+ years in e-commerce or B2B marketing leadership. No hidden juniors, no behind-the-scenes delegation.
Ready to talk growth?
Book 30 minutes with us, or send a message if you'd rather walk us through your project in writing.