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Fractional CMO

A senior CMO in your team, without the full-time hire

We embed in your team 1-2 days a week to lead strategy, internal team and partners. Full marketing plan delivered in 30 days: it's yours to keep, even if we stop there. No long-term lock-in.

Book my 30-day planSee our approach
per week
1-2d
per week
brands served
80+
brands served
mo. typical engagement
6-12
mo. typical engagement
marketing view
360°
marketing view

You're in the right place if…

  • You're a stretched founder
    You still carry marketing on top of product, sales and ops.
  • Your team is spinning
    Talented coordinators but no strategic vision or clear prioritization.
  • Agencies work in silos
    Meta, SEO, content, CRM - everyone in their lane, nobody owning the big picture.
  • No full-time CMO budget yet
    A senior CMO costs $200k+/yr. You're not there yet but you need the leadership.

What we put in place

  • 01
    360° marketing vision
    Quarterly roadmap aligned with business OKRs, clear priorities and assumed tradeoffs.
  • 02
    Internal team management
    Coaching marketing managers, weekly 1:1s, development plans, hiring when needed.
  • 03
    Partner & agency oversight
    Framing, briefs, reviews, accountability. We stop what doesn't work, double-down on what does.
  • 04
    Monthly KPIs and reporting
    Consolidated exec dashboard - acquisition, retention, LTV, attribution. Everything the board needs.
  • 05
    Board / exec committee presence
    We represent marketing in exec meetings, with the numbers and arguments that matter.
  • 06
    6-12 month growth roadmap
    Quantified plan, staffing, budgets, channels to open, experiments to run.

Brands we've grown

A few clients we've delivered this service for.

Ideal client

We work with you if…

We turn down ~60% of requests, because we want to deliver real results and that requires the right fundamentals on your end.

Qualify my project
  • $2M+ annual revenue
  • Marketing team in place
  • Fast growth
  • Need senior leadership

Frequently asked

The questions we get most before kicking off.

How much time per week?
Typically 1-2 days a week - around 8-16h. Adjusted to current workstream intensity. The goal isn't to replace a full-time CMO but to provide the strategic value of one.
Minimum engagement length?
6 months. Less than that, no time to lay foundations, make the right changes, and see results. Most engagements run 9-18 months.
Do you handle execution too?
We lead, we don't execute. If you need execution (ads, web, content), we rely on our other services or your in-house team. Cleaner separation of roles.
Who actually shows up?
A dedicated senior CMO with 8+ years in e-commerce or B2B marketing leadership. No hidden juniors, no behind-the-scenes delegation.
Where do you work?
Our office is in Sainte-Thérèse, on Montreal's North Shore (BST|2 building, 2 boulevard Curé-Labelle). We meet clients from Laval, the North Shore and Montreal in person, and work remotely with brands across Quebec and Canada, in French and English.

Ready to talk growth?

Book 30 minutes with us, or send a message if you'd rather walk us through your project in writing.

Book a 30-min call

A 30-minute strategy call - we'll tell you honestly if we can help.

Send a detailed message

We read every message and personally respond within 24h.

We turn down about 60% of requests. If we take you on, it's because we can deliver.