All projects
Professional servicesB2B membership & advocacy·2025·Duration: Dec 2025 → Ongoing · 6 months
CPQ
Launching a B2B HR program · CPL cut in half
Key results
Growth trajectory−50%
- Cost per lead (CPL)
- −0%Cost per lead (CPL)
- B2B lead flow, month over month
- RecurringB2B lead flow, month over month
- Targeted employers
- 0k+Targeted employers
Context
The Conseil du patronat du Québec (CPQ) represents 70,000 employers across the province. We led the online launch of their HR-support program - strategy, funnel growth structure, operational consulting - turning a brand-new initiative into a predictable monthly B2B lead flow with CPL cut in half.
Services deployed
- Launch
- Funnel Growth Program
- Strategy
Your brand could be next
A 30-minute call and we'll honestly tell you if we can generate the same kind of result for you.