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CPQB2B membership & advocacy2025

Launching a B2B HR program · CPL cut in half

Professional servicesDuration: Dec 2025 → Ongoing · 6 months
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CPQ - B2B membership & advocacy
01Context

The Conseil du patronat du Québec (CPQ) represents 70,000 employers across the province. We led the online launch of their HR-support program - strategy, funnel growth structure, operational consulting - turning a brand-new initiative into a predictable monthly B2B lead flow with CPL cut in half.

02Services deployed

What we delivered

  • Launch
  • Funnel Growth Program
  • Strategy
03Key results
Growth trajectory−50%
Cost per lead (CPL)
−50%
Cost per lead (CPL)
B2B lead flow, month over month
Récurrent
B2B lead flow, month over month
Targeted employers
70k+
Targeted employers

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