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Ecommerce · Build

Building an online store, step by step

Opening an online store takes a weekend. Making one that sells takes more than that. This page explains both, so you know what you are getting into before you start.

Start my projectSee our work
orders in 1 month (Fortee)
0 → 200
orders in 1 month (Fortee)
weeks, guaranteed in writing
8
weeks, guaranteed in writing
mobile Lighthouse
90+
mobile Lighthouse
brands served
80+
brands served

What sinks most projects

  • The platform is chosen before deciding what to sell
    Picking the tool is the least important decision in the project, and it is almost always the first one made.
  • The catalog is not ready
    Missing photos, empty descriptions, poorly designed variants. The store is live but there is nothing to buy.
  • Shipping is improvised
    Shipping cost and delivery time kill more carts than product price. That gets decided before launch, not after.
  • Nobody knows where the first visitor comes from
    A store with no acquisition plan is a shop window in a desert. The site brings nobody on its own.

How we build a store

  • 01
    We start from product and margin
    What you sell, at what price, with what margin after shipping. That drives everything else, including the site's budget.
  • 02
    Catalog, variants and inventory first
    We structure the catalog before designing anything. A store is built around its products, not the other way round.
  • 03
    Shipping and taxes configured for Quebec
    Zones, free-shipping thresholds, GST and QST. The part nobody enjoys, and the one that blocks every launch.
  • 04
    Payment and trust
    Payment methods, return policy, contact page. The three things a buyer checks before reaching for a card.
  • 05
    Measurement wired before going live
    Analytics and purchase tracking verified end to end on launch day, not three months later.
  • 06
    A plan for the first 90 days
    Where the first visitors come from and what they cost. Without it, the store stays empty no matter how good it looks.

Brands we've grown

A few clients we've delivered this service for.

“We've been working with Borgia Digital for 2 months. In one month, we went from zero online sales and zero online presence to 200 orders. Michael and his team literally blew our sales through the roof. An unimaginable ROAS. I highly recommend them.”
Logo Fortee Uniforme
Mike Ugo & Justin
Co-founders · Fortee Uniforme
“Learned and earned a lot working with Borgia and his team. They've become my go-to marketing agency. I'd recommend reaching out for top-notch strategies tailored to your business.”
Logo Ton Atelier
Vlad Kim
CTO · Ton Atelier
We work well together if…

We work with you if…

We turn down ~60% of requests, because we want to deliver real results and that requires the right fundamentals on your end.

Qualify my project
  • You have a product, not just a product idea
  • You know your margin after shipping, or want us to work it out with you
  • You budget for traffic, not only for building the site
  • You want a store that sells, not a store that exists

Frequently asked

The questions we get most before kicking off.

What does building an online store cost in Quebec?
A professionally built store in Quebec generally runs from a few thousand to several tens of thousands of dollars, depending on product count, integrations and design level. Add the platform's monthly subscription and transaction fees. We give a firm price and delivery date after a scoping call.
Can you build an online store for free?
You can launch at very low cost with a free trial and an included theme, and plenty of retailers start exactly that way. What is not free is the time: configuring taxes, shipping, catalog and measurement takes dozens of hours, and that is where most projects stall.
How long does it take?
With a catalog ready, plan a few weeks. What stretches a project is almost never development: it is waiting on product photos, copy and shipping decisions.
Which platform should I choose?
For the large majority of Quebec retailers, Shopify solves the most problems with the least maintenance. WooCommerce makes sense when a WordPress site already exists and works. We have a page comparing the options in detail.
Do you handle product content?
We structure the catalog and give you the template to fill. Description writing and photography can be added to the engagement, but product knowledge comes from you: that is what makes a listing credible.

Ready to talk growth?

Book 30 minutes with us, or send a message if you'd rather walk us through your project in writing.

Book a 30-min call

A 30-minute strategy call - we'll tell you honestly if we can help.

Send a detailed message

We read every message and personally respond within 24h.

We turn down about 60% of requests. If we take you on, it's because we can deliver.