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Fling ToothpicksFlavoured toothpicks · DTC2026

A full Shopify redesign, shipped without interrupting sales

B2C E-commerceDuration: August 2026 · live on August 26
01Context

Fling Toothpicks sells flavoured toothpicks made in Quebec: five flavours, 25 toothpicks per pack, an alternative to cigarettes, vapes and gum. The brand had the personality and the product, but its site ran on PageFly pages layered over the Horizon theme, with a bundle builder that bypassed the cart and no subscription option. We rebuilt the home page, the bundle builder and the product pages as native Horizon sections, integrated Shopify Subscriptions with its two discount tiers, then published everything on August 26, 2026 from a duplicated theme, without touching the live store before the switch.

02Services deployed

What we delivered

  • Website Design · Shopify
  • Home, bundle builder and product pages rebuilt
  • Shopify Subscriptions integration
03Key results
Growth trajectory12
native Horizon sections on the home page, no PageFly
12
native Horizon sections on the home page, no PageFly
maximum savings with the subscription, built into the product page
15%
maximum savings with the subscription, built into the product page
flavours in a redesigned bundle builder
5
flavours in a redesigned bundle builder
Fling Toothpicks - 1
Fling Toothpicks - 2

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