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Paid acquisition · Google

Three ways to buy visibility on Google

Google sells three different things under one name: keywords, product listings and video. They do not cost the same and do not serve the same moment. Here is how to sort them.

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avg. ROAS
4.2x
avg. ROAS
brands served
80+
brands served
years of expertise
6
years of expertise
revenue generated
$12M+
revenue generated

The three surfaces, plainly

  • Search: you buy intent
    Someone types what they want and you appear. The most expensive traffic, and the most ready to buy.
  • Shopping: you buy a storefront
    Your products appear with photo and price. It needs a clean product feed in Merchant Center, which is where most retailers get stuck.
  • YouTube: you buy attention
    Nobody is looking for your product, you interrupt them. The click costs far less but the sale comes later.
  • Performance Max: Google blends everything
    One campaign touching all three surfaces and deciding for you. Convenient, but it hides what actually works.

How we choose with you

  • 01
    We check whether demand already exists
    If nobody searches your category, Search has nothing to capture and you have to start elsewhere.
  • 02
    We inspect the product feed
    For a retailer, Shopping depends entirely on the quality of the catalog sent to Merchant Center. Disapproved products never show.
  • 03
    We compare against a social click
    When a Search click passes $20, part of the budget often works better somewhere else.
  • 04
    We wire measurement before spending
    House rule: no advertising dollar without a conversion verified end to end.

Brands we've grown

A few clients we've delivered this service for.

Google is the right channel if…

We work with you if…

We turn down ~60% of requests, because we want to deliver real results and that requires the right fundamentals on your end.

Qualify my project
  • People already search for what you sell, by name or by the problem it solves
  • Your margin supports a click that can cost more than $10
  • You sell online and your catalog is clean, for Shopping
  • You can measure a sale or a call, not just a visit

Frequently asked

The questions we get most before kicking off.

What does Google advertising cost in Quebec?
Click prices swing widely by industry. In marketing and professional services they often pass $20 and can reach $50 on the most commercial queries. In retail they are usually far lower. The number to watch is still cost per sale.
What is the difference between Google Ads and organic search?
Google Ads buys a position and it disappears when you stop paying. Organic search is built and stays, but takes months. They complement each other: ads answer now, organic takes over.
Why are my products not showing in Shopping?
Almost always a feed problem: missing attributes, disapproved images, a price that does not match the page, or a missing return policy. Disapproved products stay invisible until the catalog is fixed.
Performance Max, good or bad idea?
Useful once the account has volume and reliable measurement. Risky as a first campaign: it absorbs the budget and denies you the visibility you would need to learn what works.

Ready to talk growth?

Book 30 minutes with us, or send a message if you'd rather walk us through your project in writing.

Book a 30-min call

A 30-minute strategy call - we'll tell you honestly if we can help.

Send a detailed message

We read every message and personally respond within 24h.

We turn down about 60% of requests. If we take you on, it's because we can deliver.