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Paid acquisition · Google Ads

Your Google Ads account spends. Does it sell?

We run Google Ads accounts for Quebec retailers and service businesses. Search, Shopping, Performance Max, YouTube. We always read the dials before touching anything.

Book a 30-min callSee our results
avg. ROAS
4.2x
avg. ROAS
brands served
80+
brands served
years of expertise
6
years of expertise
revenue generated
$12M+
revenue generated

You will recognize your account if…

  • Cost per conversion climbs every month
    Same campaigns, same budgets, and an acquisition cost that keeps sliding with nobody able to explain why.
  • Performance Max eats everything
    One campaign swallows the budget and you see neither the queries, nor the placements, nor what actually works.
  • Your quality score sits at 3 or 4 out of 10
    You pay more per click than your competitors on the same keywords, for the same position.
  • You track conversions that are not sales
    Phone-number clicks, page views, spam forms. The account optimizes toward noise.

What we do on the account

  • 01
    Audit before any change
    Structure, change history, search terms, negatives, imported conversions. We document what we find before touching it.
  • 02
    We fix measurement first
    A miswired conversion teaches Google the wrong thing. While the signal is false, no optimization holds.
  • 03
    Search terms and negatives, every week
    We read the real search terms and cut what does not concern us. The least visible work, and the most profitable.
  • 04
    A readable structure, campaign by campaign
    Search, Shopping and Performance Max kept apart so a result can be traced back to a decision.
  • 05
    Ads rewritten for quality score
    Relevance between query, ad and landing page. That is what lowers your cost per click without touching bids.
  • 06
    A report that says what changed and why
    Not a generic dashboard: the week's decisions, the reasoning, and what we watch next.

Brands we've grown

A few clients we've delivered this service for.

“We've been working with Borgia Digital for 2 months. In one month, we went from zero online sales and zero online presence to 200 orders. Michael and his team literally blew our sales through the roof. An unimaginable ROAS. I highly recommend them.”
Logo Fortee Uniforme
Mike Ugo & Justin
Co-founders · Fortee Uniforme
We work well together if…

We work with you if…

We turn down ~60% of requests, because we want to deliver real results and that requires the right fundamentals on your end.

Qualify my project
  • You already spend on Google Ads and want to know what it truly returns
  • You have a product or service that already sells through another channel
  • You accept that we will cut campaigns that look fine on the surface
  • You want to understand the decisions, not just receive a report

Frequently asked

The questions we get most before kicking off.

What does Google Ads management cost in Quebec?
Two separate amounts. Media budget goes straight to Google and you control it. Our management fee starts at $2,950 per month, plus a percentage of ad spend above a certain volume. You get the exact number after the audit, not before.
What minimum media budget makes this worth it?
Below roughly $50 a day the account does not gather enough data to learn, and every decision becomes a guess. It is not an absolute rule, it depends on your click prices, but that is where real work becomes possible.
Do you keep control of my account?
No. The account stays in your name, in your Google Ads, and we access it as a manager. If we stop working together you keep everything: history, campaigns, learnings.
How long before something changes?
Measurement and negative-keyword fixes show up in two to three weeks. A restructure needs a full learning cycle, so give it six to eight weeks before judging. We do not promise week-one results.
Do you only work with ecommerce?
No. We run ecommerce, professional services and B2B accounts. The lever changes with the model: Shopping and Performance Max for a store, Search and forms for B2B.

Ready to talk growth?

Book 30 minutes with us, or send a message if you'd rather walk us through your project in writing.

Book a 30-min call

A 30-minute strategy call - we'll tell you honestly if we can help.

Send a detailed message

We read every message and personally respond within 24h.

We turn down about 60% of requests. If we take you on, it's because we can deliver.