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Ecommerce · Migration

Change platform without losing your traffic

A migration rarely fails on products. It fails on URLs: old addresses vanish, Google loses track of the catalog, and traffic collapses the following month with nobody understanding why.

Start my projectSee our work
ecommerce revenue (WLKN)
+247%
ecommerce revenue (WLKN)
CRM and tracking connected
Day 1
CRM and tracking connected
mobile Lighthouse
90+
mobile Lighthouse
brands served
80+
brands served

What breaks during a migration

  • Old URLs redirect nowhere
    Every product page that changes address without a redirect is a page Google has to relearn. Multiplied across a catalog, that is a traffic drop.
  • Variants do not map one to one
    Platforms model sizes, colors and options differently. A naive mapping creates phantom products and false stockouts.
  • Subscriptions and loyal customers get lost
    Recurring orders and stored cards do not migrate on their own. Poorly planned, you lose paying customers on switch day.
  • Measurement resets without anyone noticing
    New site, new tracking IDs. Without rewiring everything, you steer blind for weeks.

How we migrate

  • 01
    We start with a URL inventory
    Every current address, its traffic and its position. That map dictates the redirect plan.
  • 02
    Products, variants and images transferred
    With an explicit option mapping, verified on a sample before running the full batch.
  • 03
    Customers, orders and history
    So your customer service and retention emails keep their memory.
  • 04
    301 redirects in place before the DNS switch
    Prepared and tested in advance, not improvised the next day when traffic starts falling.
  • 05
    Measurement rewired and verified on day one
    Analytics, purchase tracking, campaign tags. We compare the new site's orders against the old one's before calling the migration a success.
  • 06
    Ranking watch for 30 days
    A migration is judged a month later, not on launch night.

Brands we've grown

A few clients we've delivered this service for.

We work well together if…

We work with you if…

We turn down ~60% of requests, because we want to deliver real results and that requires the right fundamentals on your end.

Qualify my project
  • Your current store already earns organic traffic you do not want to lose
  • You are switching for a real reason, not design fatigue
  • You have order and customer history that matters
  • You prefer a prepared launch to a fast one

Frequently asked

The questions we get most before kicking off.

Do you lose your rankings when changing platform?
Not if redirects are done. Every old address must point to its equivalent with a 301, and pages without an equivalent to the nearest category. Migrations that crater traffic are almost always the ones where this step was skipped.
Which platforms do you migrate from?
WooCommerce, Lightspeed, Magento, BigCommerce, Wix, Squarespace and custom builds. The underlying work is the same: map, transpose, redirect, verify.
How long does a migration take?
A few weeks for a standard catalog. What stretches it is variant complexity, accounting integrations and recurring subscriptions, not product count.
Does the store stay open meanwhile?
Yes. We build in parallel and switch at a chosen moment, usually outside peak hours. The current store keeps selling until the cutover.

Ready to talk growth?

Book 30 minutes with us, or send a message if you'd rather walk us through your project in writing.

Book a 30-min call

A 30-minute strategy call - we'll tell you honestly if we can help.

Send a detailed message

We read every message and personally respond within 24h.

We turn down about 60% of requests. If we take you on, it's because we can deliver.