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Paid acquisition · Instagram

On Instagram, you have three seconds

Instagram runs from the same manager as Facebook, but it is not won the same way. The format is vertical, the thumb is fast, and the creative decides everything.

Get my free diagnosticSee our results
avg. ROAS
4.2x
avg. ROAS
ecommerce revenue (WLKN)
+247%
ecommerce revenue (WLKN)
brands served
80+
brands served
years of expertise
6
years of expertise

What sinks an Instagram ad

  • A horizontal visual cropped in a hurry
    An image built for the Facebook feed loses half its surface in vertical, and the hook with it.
  • The brand arrives at the end
    If the product is not visible before the third second, most people will never see it.
  • The same creative for months
    Creative fatigue hits faster on Instagram: frequency climbs, retention drops, cost follows.
  • An Instagram account not linked to the ad account
    Organic posts that work cannot be reused as ads, and the social proof already earned is lost.

What we produce and what we watch

  • 01
    Creatives designed vertical from the start
    9:16 for Reels and Stories, 4:5 for the feed. Cut for the format, not cropped afterwards.
  • 02
    Three-second retention as the first dial
    It is the number that best predicts whether a campaign will hold or collapse.
  • 03
    High-performing organic posts put back into ads
    A Reel that already did well carries its views, likes and comments. That is free social proof.
  • 04
    A planned creative rotation
    We prepare the next wave before frequency becomes a problem, not after.

Brands we've grown

A few clients we've delivered this service for.

Instagram fits you if…

We work with you if…

We turn down ~60% of requests, because we want to deliver real results and that requires the right fundamentals on your end.

Qualify my project
  • Your product films well and reads without sound
  • You target an audience that discovers rather than one that searches
  • You accept refreshing creatives regularly
  • You have a professional Instagram account linked to your page

Frequently asked

The questions we get most before kicking off.

Do I need an Instagram account to run Instagram ads?
Technically no, you can run from the Facebook page alone, but the ad then shows the page name. With a linked professional Instagram account the ad carries your identity and comments land in the right place.
Reels, Stories or feed, which one?
Reels give the widest reach at the lowest CPM, Stories convert well on an audience that already knows you, the feed tolerates more text. In most accounts we leave all of them open and let the data allocate.
What does Instagram advertising cost?
The media budget runs in the same account as Facebook and follows the same rules. CPMs are often slightly lower on Reels, but the comparison only means something at cost per sale.
Can I just boost my posts?
You can, and it beats nothing. But the boost button exposes a fraction of the objectives and targeting, and often optimizes toward engagement rather than sales. Going through the ads manager changes the outcome.

Ready to talk growth?

Book 30 minutes with us, or send a message if you'd rather walk us through your project in writing.

Book a 30-min call

A 30-minute strategy call - we'll tell you honestly if we can help.

Send a detailed message

We read every message and personally respond within 24h.

We turn down about 60% of requests. If we take you on, it's because we can deliver.