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SEO · Local

For a local business, the Google listing comes before the site

When someone searches for a service near them, Google shows three listings before any website results. A business with an address that neglects its listing misses most of the opportunities.

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brands served
80+
brands served
years of expertise
6
years of expertise
CRM and tracking connected
Day 1
CRM and tracking connected
mobile Lighthouse
90+
mobile Lighthouse

What loses the local pack

  • Details do not match from one place to another
    An address written three different ways across the listing, the site and directories. Google hesitates, and when in doubt it prefers a competitor that did not make it hesitate.
  • Categories are badly chosen
    The primary category decides which searches the listing can appear in. The most important setting, and the most often left at its default.
  • No reviews, or none in two years
    Review volume and freshness count. A listing frozen for a long time loses ground without doing anything wrong.
  • Empty city pages
    Thirty identical pages where only the city name changes. It does not rank and it weakens the rest of the site.

What we do

  • 01
    Google listing put straight
    Categories, service area, hours, photos, description and products. The fastest gain in nearly every local engagement.
  • 02
    Details made consistent everywhere
    Same name, same address, same number on the site, the listing and the directories that matter.
  • 03
    A system for earning reviews
    A request at the right moment, in the right channel, without buying anything. Fake reviews get detected and cost dearly.
  • 04
    City pages only where there is volume
    Measured before writing. One page per city that deserves one, with content of its own.
  • 05
    The business's structured data
    So Google connects the site, the listing and the real company without ambiguity.

Brands we've grown

A few clients we've delivered this service for.

Local SEO applies to you if…

We work with you if…

We turn down ~60% of requests, because we want to deliver real results and that requires the right fundamentals on your end.

Qualify my project
  • You have an address customers come to, or a defined service area
  • Your customers search for a service near them
  • Your Google listing has not been touched since it was opened
  • You compete with businesses in the same neighbourhood

Frequently asked

The questions we get most before kicking off.

What is the difference between local SEO and classic SEO?
Classic SEO targets website results, local SEO targets the block of three listings shown above them. The levers differ: the listing, the reviews and consistent details weigh as much as site content.
Do you need a public address?
Not necessarily. A business that travels to the customer can configure a service area without showing its address. The setup is different and it is one of the errors we correct most often.
How long before something changes?
Listing corrections often show within weeks, far faster than site content. That is why we start there when the business has an address.
Can you get a bad review removed?
Only if it breaks Google's rules, and most do not. The strategy that works is earning enough real ones that a single review weighs less. We do not touch fake reviews, neither creating nor buying them.

Ready to talk growth?

Book 30 minutes with us, or send a message if you'd rather walk us through your project in writing.

Book a 30-min call

A 30-minute strategy call - we'll tell you honestly if we can help.

Send a detailed message

We read every message and personally respond within 24h.

We turn down about 60% of requests. If we take you on, it's because we can deliver.