Barranco Partners

Service

Strategy, Marketing

Client

Barranco Partners

Year

2023

Intro

In a dynamic and competitive culinary landscape like Montreal, it was imperative for Barranco, a traditional Peruvian restaurant, and Nikkei, a Japanese-Peruvian fusion establishment, to solidify their digital presence. This project involved crafting and executing a Pay-Per-Click (PPC) marketing strategy through Facebook and Google Ads platforms, alongside developing a central dashboard to efficiently monitor and optimize these campaigns.

Objectives

Brand Enhancement: Strengthen the online presence of both restaurants, emphasizing Barranco's rich Peruvian heritage and Nikkei's unique Japanese-Peruvian fusion offerings.
Customer Engagement: Utilize the capabilities of Facebook and Google Ads to connect with both existing and potential clientele, encouraging them to make reservations, order online, or attend special events.
Performance Tracking: Construct a central dashboard to amalgamate data from both ad platforms, offering a comprehensive view of campaign performance and facilitating swift decision-making.

Key Actions:

Market Research: Conducted an in-depth analysis to understand the target audience, their preferences, and online behaviors, ensuring that the PPC campaigns would resonate and engage effectively.
Keyword Optimization: Identified high-potential keywords for Google Ads, keeping in mind both restaurant's unique selling points and offerings.
Ad Creation: Designed compelling ad creatives for Facebook and Google Ads, encompassing high-quality images, persuasive copy, and strategic calls-to-action.
Dashboard Development: Utilized a blend of data visualization tools and custom coding to develop a central dashboard that would present key metrics from both platforms in a clear, intuitive manner.
Continuous Optimization: Monitored the performance of both campaigns in real-time through the central dashboard, making adjustments to bidding, targeting, and ad content as required.

Results:

Increased Online Reservations: Observed a significant surge in online reservations, leading to fuller booking slots, especially during peak dining hours.
Boosted Brand Awareness: Registered a substantial increase in brand mentions across social media platforms and online forums.
ROI Positive Campaigns: Ensured that every dollar spent on the campaigns brought in more than its worth in revenue, affirming the effectiveness of the marketing strategy.
Efficient Monitoring: With the central dashboard, the management teams of both restaurants gained the ability to effortlessly understand their campaign's performance, leading to more informed and strategic decisions.

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